As an artist, I’m always investing into my brand. The word ‘brand’ symbolizes the core of my soul and beliefs. Aside from the music I create, it’s important to invest in my image, my videos, my website, and anything else that represents ME. I know that my audience’s perception of me is the driving force that can either make or break my career. So going forward, I’m focusing on staying on the cutting edge by making my brand recognizable from all angles and making sure UPSCALE stands out. Be on the lookout, cause I’ll be coming to a radio station, TV channel, or concert near you! #BELEEDAT

-One Luv


Upscale with Kid Ink show 02.21.13 | Upscale rocking the stage | Photography by Hope Art

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